This video from Michael Shermer (director of Sceptics Society, publisher of Sceptic Magazine) discusses why people believe strange things.
The talk is from the 2006 TED Conference. The entire (14 minute) talk is interesting, but skip ahead to 9:30 to hear the section on Led Zeppelin's Stairway to Heaven which supposedly has satanic messages when you play the song backwards. Interesting demonstration of how pre-conditioning can trick you into seeing/hearing/believing things that aren't really there.
http://www.youtube.com/watch?v=8T_jwq9ph8k
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